Startup Advising Is Broken — Here’s What We’re Doing to Fix It

  • Duration: The 90-day sprint is structured to focus on the most urgent and important company problems. The advisor typically will spend 90 minutes a week with the startup on a pre-defined project. This adds accountability and project-based work for both parties where traditional advising relationships lack both.
  • Compensation: By establishing a standard compensation model for the 90-day engagement, STAR aims to reduce the time and effort spent negotiating advising agreements. STAR advisors are compensated with a combination of performance-based equity and cash.



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